About
An independent studio building mobile-first products with intention.
By The Rai is an independent software and game studio focused on mobile-first products. We design, build, and ship experiences that are clear, polished, and built to last.
Our Story
We started with a simple belief: mobile products should feel considered — not rushed. Every screen, system, and interaction should serve the person using it.
Today, our work spans mobile games, software products, and digital experiences. We stay small by choice, which lets us stay close to the products we ship and the people who use them.
Our first game, My Business Story, is currently in development — a business simulation where players grow from employee to entrepreneur. It reflects how we think about design: structured progression, meaningful choices, and room to grow over time.
Studio Focus
- Focus
- Mobile-first software and games
- Approach
- Independent, design-led development
- Status
- Actively building My Business Story
Principles
Minimal design
We reduce noise and prioritize clarity — in interfaces, features, and how products are built.
Long-term products
We build with sustainability in mind, favoring quality and maintainability over short-term trends.
Player-first monetization
Revenue models should respect the player experience — optional, transparent, and never at the cost of trust.
Current Work
Our first public release, My Business Story, is in active development. Explore our projects to learn more, or get in touch.